Sorry it looks like I’ve made a mistake in blindly trusting a research study. I have two biases: first I am very skeptical about scientific research. You can read about my takedown of my own field of marketing research. Most people fall into one of two camps: “science deniers” or “science believers.” I’m one of the rare people that is something in between. I verify. I have the training to do that and I have been very, very successful at finding the problems in my own field.